izzy+'s inspired designs + your imagination = inspired destinations
NeoCon World’s Trade Fair 2013: June 10-12, 2013
The Merchandise Mart, Showroom 11-100
CHICAGO – June 2013 – Chuck Saylor, the founder and CEO of izzy+, finds inspiration in countless places, among them the tree fort he built in the woods near his Michigan childhood home and in the buildings crowned with sod roofs in scenic Scandinavian villages.
Both of those inspiring destinations provided the whimsical vision that resulted in Saylor’s organically crafty interpretation of the izzy Nemo Bar and Trellis on display in the Merchandise Mart’s first-floor lobby during NeoCon 2013.
That one-of-a-kind set, with a wheatgrass roof, reclaimed barnwood panels for the Trellis and a massive slab of maple for the Bar’s worksurface, highlights an imaginative array of specials, concept pieces and a stylishly thoughtful selection of products from the Fixtures Furniture, HAG, Harter, izzy and ABCO 2.0 brands that make up the izzy+ lineup and constitute the company’s design statement for NeoCon.
The izzy+ theme for this year’s show is “inspired destinations,” which speaks to the spectacular variety of both personal and group settings for work and learning in the showroom located in the Merchandise Mart Suite 11-100. It also underscores Saylor penchant to discover some of his most meaningful design ideas and thought-leadership insights in places as diverse as the California desert surrounding Palm Springs, or the undulating duneland along Lake Michigan’s eastern shoreline, or a cozy coffeeshop in the northern Norwegian village of Roros.
“We are drawn to nature, to water, to vistas,” says Saylor. “When people encounter the izzy+ spaces, I hope they will smile, I hope they will be surprised, and I hope that it will provoke some inspiring thoughts within them. It’s really all about our desire to be on a more balanced journey in life, to work and learn with others, and also to enjoy times and settings that renew and refresh us.”
Rick Glasser, the Vice President of Marketing and Product Development, notes that the izzy+ NeoCon 2013 showroom demonstrates the varied types of inspired destinations in which workers or students could find themselves during the course of a day.
“The ongoing trend in both corporate and higher education interiors is to move from ‘me’ space to ‘we’ spaces,” says Glasser. “The reason people are constructing interiors is to bring people together. What is the purpose of the office when technology allows you to work anywhere? People are getting out of their cubicles and heading for lounges or cafes or other spaces where we can leverage each other’s strengths and the tools of technology, and be better together.”
The izzy+ displays at NeoCon aim to illuminate the healthy implications of variety and movement and socialization during the work day or the school day. The izzy Nemo Bar and Trellis is shown in custom editions with embedded touchscreen technology in the worksurface, as well as in standard applications for powerful and flexible third-space gathering areas.
The Dewey family of tables, storage, display and the connection cart, from higher-ed focused Fixtures Furniture, is well represented in each of the variety of working and learning vignettes. Seating solutions abound, including a newly introduced upholstered back option for the Harter Anthro task or conference chair.
A next-generation version of a concept lounge chair called Lotus also will be shown at NeoCon, and another concept around a benching and storage system is being displayed, at least initially, on the platform of the popular KEEL product offering from ABCO 2.0.
“For us, it’s always about connecting the dots and encouraging the most healthy and productive spaces to work and learn and reflect,” says Saylor. “I’m hopeful that we are on the journey to provide inspired destinations for connecting and sharing with others, bringing more balance, more joy, more value, and more insight to the whole process of working and learning in the 21st Century.”
The employees of izzy+ (www.izzyplus.com) design, manufacture and market office furniture and seating that solve real problems for real people. The focus is to provide designers with the tools to create inspiring work spaces for forward-thinking customers in home offices and small businesses, in executive offices and board rooms, in hospitals and classrooms. Its award-winning products are marketed under the brand names izzy, HÅG, Harter, Fixtures Furniture and ABCO. Based in Spring Lake, MI, izzy+ is a business of JSJ Corporation of Grand Haven, MI.
Bruce Buursma, 616.502.9834, firstname.lastname@example.org
Rick Glasser, 616.847.2168, email@example.com