Balloons, candles, cupcakes:  izzy+ turns 10 at NeoCon ’11 and invites Layla, Webster, Dewey and KEEL to the party

CHICAGO -- June 2011 -- When Chuck Saylor and Nelson Jacobson arrived in Chicago for NeoCon 2001, they came brandishing a collection named Clara, a chair named Hannah and a dream of creating a different breed of furniture company -- cool, affordable, collaborative, inspiring and future-focused.


Thus was born izzydesign, the brainchild of Saylor, a longtime contract furniture designer and executive, and Jacobson, then the leader of the furniture division of JSJ Corporation who now occupies the office of President and CEO.


The decade since has been marked by recessions and retrenchment in the contract interiors industry.  But the little company launched by Saylor and Jacobson has developed into a more significant presence in the marketplace with a powerful brand awareness and a growing share in the higher education and corporate office segments.  It's also acquired a more grown-up, but still whimsical, name -- going from izzydesign to izzy+ in the aftermath of the 2008 acquisition of the Jami companies.


“In some respects, we are fortunate to be celebrating our 10th birthday this NeoCon, given the economic headwinds we’ve all encountered,” Saylor said.  “But more than that, we’re grateful to be moving into our second decade with stability and strength, and a consistent vision that keeps us focused on tomorrow’s opportunities, and anticipating the needs and trends of the future.”


The company -- which now includes a robust portfolio of branded furniture from Fixtures Furniture, HAG, Harter, izzy, Zoom Seating and ABCO -- is marking the moment at NeoCon with a birthday party and celebratory cake at 3:30 p.m. Monday, June 13, in its Merchandise Mart Showroom 1150.


But don’t expect the people of izzy+ to spend much time ruminating on past accomplishments.


“It’s incredibly important to take time to celebrate how far we’ve come, but we’re already working on making the next 10 years even more meaningful and fulfilling than the first 10,” said Saylor.  “The inspiration that gave birth to izzy+ -- the centrality of collaboration and continuous learning and the power of human connection to make our places of work and learning better -- continues to move us forward every day.


"The people at izzy+ are a reflection of where we've been, who we are, and where we are going," Saylor continued.  "And the hopes I have for izzy+ are very similar to the hopes I have for my family and the people I love:  I hope izzy+ continues to grow and to create a place where people can be transparent, follow their dreams, add value, and make a difference in their lives and the lives of others."


The birthday observance comes at a time of fresh energy around thought leadership and design and development at izzy+.   The izzy+ showrooms at 1150 and 11-100 will feature the next iterations of concept pieces from Joey Ruiter of JRuiter + Studio, as well as his latest additions to the Dewey collection, a new conference table called Layla and a new education/multipurpose chair named Webster.  In addition, ABCO will be introducing a major case goods series called KEEL in its 8th floor NeoCon space at 8-3094.


The Layla table, designed by Barbara Ambrosz and Karin Santorso of Lucy.D in Vienna, Austria for Harter by izzy+, will be on display in a variety of configurations in the 1150 space.


Webster and the Dewey Connection Cart and Dewey Storage and Accessories, both from Fixtures Furniture by izzy+, will be featured in the education-rich environment of the izzy+ 11-100 space.


The Webster chair is designed by David Granger of bangdesign in Sydney, Australia, while KEEL is designed by Paul James of James Design in Minneapolis.


NeoCon World Trade Fair, June 13-15, 2011, Chicago. Birthday cupcakes, a sweet Mini-Cooper in the convoy of trucks out front, cool furniture for today and tomorrow, human-centered design and the power of connection.  The future is now, and the party’s at izzy+.


About izzy+

The employees of izzy+ ( HYPERLINK "" design, manufacture and market office furniture and seating that solve real problems for real people. The focus is to provide designers with the tools to create inspiring work spaces for forward-thinking customers in home offices and small businesses, in executive offices and board rooms, in hospitals and classrooms. Its award-winning products are marketed under the brand names  HYPERLINK "" izzy,  HYPERLINK "/hag" HÅG,  HYPERLINK "" Harter,  HYPERLINK "" Fixtures Furniture,  HYPERLINK  and   HYPERLINK "" ABCO. Based in Spring Lake, MI, izzy+ is a business of  HYPERLINK "" JSJ Corporation of Grand Haven, MI.


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